CX Performance Audit
From technology to measurable success. Prove your marketing’s value contribution in CFO-ready terms — and align for business impact.
From technology to measurable success.
How effective are my channels, AI and automation really – and where lies the untapped potential for measurable sales success?
For marketing leaders who want to prove the value contribution of their measures in CFO-ready terms — and systematically align performance to business impact.
Performance score
How well your channels really perform – assessed and benchmarked against the industry.
ROI levers
The 3–5 measures with the highest measurable impact – prioritised and with an estimate of the concrete value contribution.
Optimisation roadmap
A concrete roadmap for the next 6 months – clearly structured and ready to use immediately.
AI & automation in check
Which automated processes and AI applications really contribute to performance – and where potential remains untapped.
Basic
- Assessment of your 3 most important channels: where do you perform well, where is potential left on the table?
- The top 3 measures you can implement immediately – with a concrete value contribution.
Advanced
- Everything from Basic – for all active channels
- Which automated processes and AI applications really contribute to performance
- The top 5 measures – prioritised by impact and value contribution
Kick-off call
Stakeholders from marketing, performance and, if needed, IT. Clarifying goals and scope, questionnaire for the analysis phase.
Analysis phase
Performance baseline, KPI audit, automation & AI effectiveness (Advanced) – a structured assessment of your channels and measures.
Results presentation
Score, benchmark gaps and ROI levers – presented by digital lead and strategist.
Documentation
A written summary of all results incl. management summary and optimisation roadmap.