Data Readiness Check
From data to experience moments. Understand what your data can do — and how it becomes hyper-personalized communication.
Understand what your data can do.
How can I manage my data and which data do I need in order to design targeted, efficient and hyper-personalised communication?
For marketing leaders who want to make data-based decisions and strategically start the path towards automated, AI-supported and personalised communication.
Quick wins
Which data can you use better right away? Prioritised recommendations with measurable impact.
A picture of the future
What must the data landscape look like so your communication becomes sustainably personalised?
Maturity verdict
Where you stand today on the path to hyper-personalisation – clearly assessed and documented.
Roadmap & AI outlook
A shared basis for deciding the next steps incl. impulses on automation and AI.
Basic
- Data inventory + quality score (assessment of your data sources by availability, quality, linkability, timeliness)
- Maturity assessment and recommendations
Advanced
- Everything from Basic
- Activation mapping: where is data activated today?
- Quick-win prioritisation by effort and business impact
Kick-off call
Stakeholders from marketing and IT/data, clarifying goals and scope. Shopping list for the analysis phase.
Analysis phase
Data inventory, quality score, activation mapping (Advanced) – a structured preparation of your data basis.
Results presentation
Maturity, quick wins and roadmap – presented by strategist and digital lead.
Documentation
A written summary of all results incl. management summary for internal stakeholders.