Journey Excellence Check
From a path to a journey of discovery. Discover where your customer journey has potential — and what keeps customers engaged longer.
Discover where your journey has potential.
How do I find the right customers along the journey, address them convincingly and accompany them throughout their lifecycle?
For marketing leaders who want to optimise their customer journey in a targeted way — with a focus on digital and physical touchpoints.
Targeted touchpoint analysis
A clear, structured assessment of your most important experience paths.
Gaps & potential
Identification of white spots and opportunities for differentiation.
Quick wins
First recommendations for more conversion and customer loyalty.
A shared language
Clear priorities and a common understanding within the team.
Basic
- RISE model: assessment of existing touchpoints by relevance, impact, scalability, experience
- Traffic-light logic for every touchpoint
- Recommendations for quick improvements
Advanced
- Everything from Basic
- White-spot mapping: unused contact points & missing triggers
- Future Readiness Check: personalisation, channels, content, data, AI
- Prioritisation by impact & feasibility
Kick-off call
Selection of the customer journey, target group and up to 10 relevant touchpoints.
Analysis phase
Assessment using the RISE model – plus white-spot mapping and Future Readiness Check (Advanced).
Results presentation
A visualised journey with traffic-light logic and recommendations.
Documentation
Visualised journey incl. assessments and management summary.