Porsche AGProspect and Customer Contact Programme
Creating global excitement — scalable and personalised.
Creating global excitement — scalable and personalised.
Digital channels have long been standard. The real task was to combine them with physical measures into a coherent Porsche brand experience.
That experience had to be scalable and deployable worldwide across very different markets — without the brand losing any of its precision or exclusivity.
Audience-specific journeys. One global standard.
We sharpened the strategic direction and derived audience-specific journeys from it — from the first expression of interest to long-term customer loyalty.
A global communication standard ensures a consistent brand experience, while optional add-on measures give each market room for local relevance. Continuous data analysis keeps the programme measurable and optimisable.
A personalised, luxurious experience at every touchpoint.
Prospects are converted in a targeted way and customers retained for the long term — worldwide and with measurable proof of impact.
At every touchpoint the programme delivers a personalised experience worthy of the brand. [Figures · approval to be clarified]
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