SOS KinderdorfDonor-Centric Donor Journeys
Complex structures, untapped potential.
Complex structures, untapped potential.
Different donor segments, campaign structures grown over years and valuable but unused data all came together.
What was missing was an overarching system — and the automation needed to address donors consistently and relevantly across their entire lifecycle.
A blueprint for the entire donor lifecycle.
We analysed the existing donor journeys and derived a unified, adaptable blueprint from them.
It defines lifecycle phases, goals, KPIs and a scoring model. Together with the fundraising team we implemented an MVP that tests the approach in practice and can be expanded step by step.
Data-driven. Individual. Scalable.
The blueprint lays the foundation for consistent, individual communication, targeted cross-selling and sustainable growth — especially in digital channels.
Donor relationships can now be developed in a data-driven and scalable way. [Figures · approval to be clarified]
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